Instagram to launch new video editing app called Edits on 13th March 2025

A new video editing app called Edits has just been showcased by Instagram's head, Adam Mosseri. The app would compete directly with CapCut, one of the market leaders in the segment. Edits will officially launch on 13th March, 2025, and is already available for order on the iOS App Store.

Mosseri wrote about this new app on a Threads post, “Edits will have a much broader range of creative tools and probably a smaller addressable audience. Think a place to track all your ideas instead of templates. Think AI video editing tools on a per clip or per video basis,”

Standout features of Edits app

- Creative inspiration features

- AI powered editing features for individual clips

- Targeted at a niche audience

- High quality camera

- Green screen effects

- Video overlays

- Draft sharing through collaboration

- Instagram video insights dashboard

- Engagement metrics for videos and data on video skips

- User behavior insights